Earlier this week, I happened upon a question posted on a discussion board: “Do restaurants need to have a website or just post their menu online, or both?” The range of answers astounded me. One person (and only one) said neither is necessary, that the Internet is obsolete. One or two said having a menu [...]
Gov. Beshear's Latest Directive & Marketing During an Economic Downturn I know you are all busy, so I'll make this brief. Two things for your consideration: I've posted a copy of Gov Beshear's latest Executive Order, which lists what kinds of businesses can and cannot stay open. You can read it here.... I hope it's [...]
March 23, 2020 To all our clients: As you know, Gov. Andy Beshear last night ordered all “non-essential” businesses to close until further notice. I heard him say, however, that drive-up or drive-through service is permissible. We want to encourage you to be proactive about communicating with your customers about your response to this directive. [...]
Communication with customers is critical during a crisis AND under normal circumstances In the midst of all the rapid-fire changes in response to the Coronavirus, we’d like to remind you how critically important it is to communicate clearly with your customers. This is true of every business, but in the current environment it is especially [...]
A few days ago, we took steps to further protect our clients' websites from hacking, viruses and ransomware. The following is my description of the situation and what we did to harden those sites. An increasing threat to websites is what we call “bot” attacks (automated hacking attempts) aimed at logging into and then taking [...]
If you’re like us, business usually slows down considerably during the holidays – especially the week between Christmas and New Year’s Day. As we approach Christmas, we encourage you to take time to reflect on your goals for the new year, both personally and professionally. The new year offers opportunities to grow, but it is [...]
With so many scams out there, it’s incumbent on you, as the consumer, to be fully aware of the risks they pose and to be suspicious of any “important” offers you receive, whether by phone, traditional mail or e-mail. For example, I recently received a phone call from “Social Security” suggesting that my Social Security [...]
