Acorns of Wisdom: Our intent in this blog is to provide periodic and brief nuggets of information we think will be helpful to business owners in general, and our clients in particular. We’ve chosen to stick with the oak trees theme by calling our blog “Acorns of Wisdom.” Not that we think we’re particularly wise, but it sounds good!
Earlier this week, I happened upon a question posted on a discussion board: “Do restaurants need to have a website or just post their menu online, or both?” The range of answers astounded me. One person (and only one) said neither is necessary, that the Internet is obsolete. One or [...]
Gov. Beshear's Latest Directive & Marketing During an Economic Downturn I know you are all busy, so I'll make this brief. Two things for your consideration: I've posted a copy of Gov Beshear's latest Executive Order, which lists what kinds of businesses can and cannot stay open. You can read [...]
March 23, 2020 To all our clients: As you know, Gov. Andy Beshear last night ordered all “non-essential” businesses to close until further notice. I heard him say, however, that drive-up or drive-through service is permissible. We want to encourage you to be proactive about communicating with your customers about [...]
Communication with customers is critical during a crisis AND under normal circumstances In the midst of all the rapid-fire changes in response to the Coronavirus, we’d like to remind you how critically important it is to communicate clearly with your customers. This is true of every business, but in the [...]
A few days ago, we took steps to further protect our clients' websites from hacking, viruses and ransomware. The following is my description of the situation and what we did to harden those sites. An increasing threat to websites is what we call “bot” attacks (automated hacking attempts) aimed at [...]
If you’re like us, business usually slows down considerably during the holidays – especially the week between Christmas and New Year’s Day. As we approach Christmas, we encourage you to take time to reflect on your goals for the new year, both personally and professionally. The new year offers opportunities [...]