March 23, 2020

To all our clients:

As you know, Gov. Andy Beshear last night ordered all “non-essential” businesses to close until further notice. I heard him say, however, that drive-up or drive-through service is permissible.

We want to encourage you to be proactive about communicating with your customers about your response to this directive. Whether you’re closing your doors until further notice, changing your business hours or starting to offer delivery or call-ahead/pickup service, your customers need to know this. And your online presence is a key to notifying them.

Two of our clients, Animal Medical Center in Frankfort ( and Congleton Lumber in Lexington (, are modeling this, as they have been especially proactive about communicating. If you visit their websites you’ll see notices on their home pages. These provides essential information and then lead to more details with a simple click. We can do the same kind of thing for you.

We can’t overemphasize the importance of updating your website to reflect your current business strategy. As the world literally changes before our eyes, your web presence is going to become far more important than it was even three weeks ago.

The Washington Post recently published an article ( that sheds light on how some businesses are changing their online and practical business models to cope with the challenge we are all facing. The article also predicts how today’s events will affect the way we do business over the long term. I found this comment most significant:

This is an inflection point, and we’re going to look back and realize this is where it all changed,” Jared Spataro, a Microsoft executive, said in an online news briefing. “We’re never going to go back to working the way that we did.”

Five Oaks is here to help you deal with these changes.

We will be reaching out to each of our clients by phone throughout the next day or two to see what we can do for you. In the meantime, please be thinking about what you may need to communicate to your customers. Feel free to proactively call us, or email me ( with any notifications you’d like to make on your website. We can also discuss other strategies if you’d like. Our business is dedicated to supporting your business.

Wishing you strength and prosperity – but mostly good health – in these uncertain times,


Armando & Marcia Arrastia
Five Oaks Communications